VIRTUAL: Pricing Artwork
|Title:||VIRTUAL: Pricing Artwork|
|Date & Time:||Tue Mar 9, 2021 12:00 PM - 1:00 PM|
|Location:||Virtual Only Event, Meeting or Activity|
Meetings, events or activities that will be held exclusively online or via telephone conference.
|Event Details:||Not sure how to price your artwork? That is one of the trickiest marks in the book. Some artists don't hit the sales they'd like because they're underpricing their work and not communicating their value properly, while others may be overpricing (pricing themselves out of their market). This workshop will cover what you need to consider to price your artwork, when you should increase your prices, how to communicate your value across your brand, and how to actually identify your market (yes, art is a market like every other business!).
About Latela Curatorial
Latela Curatorial is a full service art advisory firm and curatorial office based in Washington DC, specializing in mid-emerging women artists. LC provides contract curatorial services for a variety of organizations. Founded in 2014. In 2015, Latela Curatorial opened as a curatorial office/gallery in Brookland, which has been voted Best Commercial Art Gallery in Washington DC for four years consecutively since its opening. In 2019, LC was highlighted as one of the "5 Art Destinations Changing DC's Creative Scene". Passionate about supporting the arts ecosystem in the nation's capital, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area and underrepresented art market to augment the area's artistic currents and talents.
About Alexandria’s Office of the Arts
The Department of Recreation, Parks and Cultural Activities promotes the value of arts and culture in Alexandria by nurturing, investing in and celebrating the creative contributions of artists and arts organizations through the Office of the Arts division. By engaging the community, encouraging participation, and facilitating access to the arts, RPCA works with local artists and arts organizations to build a vibrant community for all of the City's residents, workers and visitors. Within the division, the Events and Public Space Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/Arts or follow @alexartsoffice on Instagram and Twitter. Add to the conversation with #artsALX.
About Torpedo Factory Art Center
Founded in 1974 in a former navy munitions plant, Torpedo Factory Art Center is home to the nation’s largest number of publicly accessible working artist studios under one roof. The Art Center is part of the City of Alexandria’s Office of the Arts, a division of the Department of Recreation, Parks and Cultural Activities. Just south of Washington, D.C., Torpedo Factory Art Center overlooks the Potomac River in the Old-Town section of Alexandria, Virginia. Each year, more than a half million national and international visitors meet and interact with more than 165 resident artists in 82 studios and seven galleries. The Art Center is also home to The Art League headquarters and gallery, and the Alexandria Archaeology Museum. For more information, visit torpedofactory.org or follow Torpedo Factory Art Center on Twitter, Facebook, Instagram, and Pinterest via @torpedofactory.
|Contact Person:||Cheryl Anne Colton, Regional Program Director|
|Contact Phone No.:||703.746.5565|
|Audience:||Anyone may attend|
|Tags:||Arts, Business Development, Class, Lecture, Recreation, Recreation Centers, Torpedo Factory Art Center, Visual Arts, Workshop|
For event details visit https://apps.alexandriava.gov/Calendar/?34802
Maps produced by the City of Alexandria GIS & Maps division.