Calendar of Events

Marketing Tools of the Trade

Title:Marketing Tools of the Trade
Date & Time:Thu Apr 10, 2025 12:00 PM - 1:30 PM
Location:Virtual Only Event, Meeting or Activity
Meetings, events or activities that will be held exclusively online or via telephone conference.
Event Details:The Office of the Arts is collaborating with ArtsFairfax, the Arlington Cultural Affairs, and the New York Foundation for the Arts to offer a series of FREE professional development and capacity virtual workshops.

Learn tips of the marketing trade, prioritizing social media and analytics. Presented by the NVLAA and facilitated by Sub Arts.

Co-founders Rachelle Etienne-Robinson and Stan “Substantial” Robinson of Substantial Art & Music will lead a workshop on marketing. Topics include prioritizing social media networks and management tools, leveraging analytics to grow your audience and engagement, and how to build both passive income and monetization for both visual and performing arts.

About the Presenters:
Substantial Art & Music, LLC (SAM) is a multimedia organization that provides consulting services to the visual and performing arts community. SAM was founded in 2017, by husband-and-wife duo Stan “Substantial” Robinson and Rachelle Etienne-Robinson. Together they provide design and consulting services to emerging and established independent artists, entrepreneurs, and organizations. SAM offers professional advice and guidance through consultations, workshops, and webinars. Additional services include graphic design and special events. SAM has facilitated workshops at Amazon headquarters in Seattle, Washington, the Hawaii State Art Museum, Pratt Institute, and multi-genre conventions. SAM events have been featured on WTOP, Washington Informer, and Fox 5 DC.
https://www.subartandmusic.com/
Contact Person:Cheryl Anne Colton
Contact Phone No.:703.746.5565/ 571.238.2443
Contact Email:cherylanne.colton@alexandriava.gov
Fees:Free, registration required in advance. https://www.eventbrite.com/e/marketing-tools-of-the-trade-tickets-1046797638917?aff=odcleoeventsincollection
Audience:Anyone may attend
Tags:Arts, Lecture, Office of the Arts, Workshop


For event details visit https://apps.alexandriava.gov/Calendar/?58906
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