BEGIN:VCALENDAR VERSION:2.0 CALSCALE:GREGORIAN DESCRIPTION:Latela Curatorial is a full service art advisory firm and curat orial office based in Washington DC\, specializing in mid-emerging women a rtists. LC provides contract curatorial services for a variety of organiza tions. Founded in 2014. In 2015\, Latela Curatorial opened as a curatoria l office/gallery in Brookland\, which has been voted Best Commercial Art G allery in Washington DC for four years consecutively since its opening. In 2019\, LC was highlighted as one of the "5 Art Destinations Changing DC's Creative Scene". Passionate about supporting the arts ecosystem in the n ation's capital\, LC excels in working with art collectors as well as arch itects/developers in an ever-gentrifying area and underrepresented art mar ket to augment the area's artistic currents and talents. METHOD:PUBLISH PRODID:-//alexandriava.gov//Web Calendar 1.0//EN SUMMARY:VIRTUAL: Pricing Artwork on Mar 9\, 2021 X-PUBLISHED-TTL:PT12H X-WR-CALDESC:VIRTUAL: Pricing Artwork on Mar 9\, 2021 X-WR-CALNAME:VIRTUAL: Pricing Artwork on Mar 9\, 2021 X-WR-TIMEZONE:US/Eastern BEGIN:VEVENT CATEGORIES:Arts,Business Development,Class,Lecture,Recreation,Recreation Ce nters,Torpedo Factory Art Center,Visual Arts,Workshop DESCRIPTION:To make sure the time\, location\, and other aspects have not c hanged\, or to share this event with your friends\, please see https://app s.alexandriava.gov/CalendarTest/Detail.aspx?si=34802\n\nNot sure how to pr ice your artwork? That is one of the trickiest marks in the book. Some art ists don't hit the sales they'd like because they're underpricing their wo rk and not communicating their value properly\, while others may be overpr icing (pricing themselves out of their market). This workshop will cover w hat you need to consider to price your artwork\, when you should increase your prices\, how to communicate your value across your brand\, and how to actually identify your market (yes\, art is a market like every other bus iness!). \n\nAbout Latela Curatorial\nLatela Curatorial is a full service art advisory firm and curatorial office based in Washington DC\, specializ ing in mid-emerging women artists. LC provides contract curatorial service s for a variety of organizations. Founded in 2014. In 2015\, Latela Curat orial opened as a curatorial office/gallery in Brookland\, which has been voted Best Commercial Art Gallery in Washington DC for four years consecut ively since its opening. In 2019\, LC was highlighted as one of the "5 Art Destinations Changing DC's Creative Scene". Passionate about supporting the arts ecosystem in the nation's capital\, LC excels in working with art collectors as well as architects/developers in an ever-gentrifying area a nd underrepresented art market to augment the area's artistic currents and talents. \n\nAbout Alexandria's Office of the Arts\nThe Department of Rec reation\, Parks and Cultural Activities promotes the value of arts and cul ture in Alexandria by nurturing\, investing in and celebrating the creativ e contributions of artists and arts organizations through the Office of th e Arts division. By engaging the community\, encouraging participation\, a nd facilitating access to the arts\, RPCA works with local artists and art s organizations to build a vibrant community for all of the City's residen ts\, workers and visitors. Within the division\, the Events and Public Spa ce Activation team strengthens and builds the social fabric of Alexandria. Learn more at alexandriava.gov/Arts or follow @alexartsoffice on Instagra m and Twitter. Add to the conversation with #artsALX.\n\nAbout Torpedo Fac tory Art Center\nFounded in 1974 in a former navy munitions plant\, Torped o Factory Art Center is home to the nation's largest number of publicly ac cessible working artist studios under one roof. The Art Center is part of the City of Alexandria's Office of the Arts\, a division of the Department of Recreation\, Parks and Cultural Activities. Just south of Washington\, D.C.\, Torpedo Factory Art Center overlooks the Potomac River in the Old- Town section of Alexandria\, Virginia. Each year\, more than a half millio n national and international visitors meet and interact with more than 165 resident artists in 82 studios and seven galleries. The Art Center is als o home to The Art League headquarters and gallery\, and the Alexandria Ar chaeology Museum. For more information\, visit torpedofactory.org or follo w Torpedo Factory Art Center on Twitter\, Facebook\, Instagram\, and Pinte rest via @torpedofactory.\n\n\nLocation: Virtual Only\nContact Person: Ch eryl Anne Colton\, Regional Program Director\nContact Phone: 703.746.5565\ nContact Email: cherylanne.colton@alexandriava.gov\nFees: FREE.\nAudience: Anyone may attend\nTags: Arts\, Business Development\, Class\, Lecture\, Recreation\, Recreation Centers\, Torpedo Factory Art Center\, Visual Arts \, Workshop\n\nImport this event into your calendar: http://apps.alexandri ava.gov/CalendarTest/iCal.aspx?id=1&si=34802\n\nWeb resources:\n\nReservat ions Required.\nhttp://torpedofactory.org/event/pricing-artwork/ \n DTEND:20210309T180000Z DTSTAMP:20210112T141313Z DTSTART:20210309T170000Z LOCATION: Virtual Only SEQUENCE:5 STATUS:CONFIRMED SUMMARY:VIRTUAL: Pricing Artwork TRANSP:OPAQUE UID:bf7fe155-7417-4e19-821b-76fe13a0a49d URL:http://torpedofactory.org/event/pricing-artwork/ X-COA-DTSTAMP:20210112T141313Z END:VEVENT END:VCALENDAR